How Doing Free Stuff Can Increase Traffic and Attract Clients
Published on September 20, 2009 / Freelance
“Do cool free stuff that doesn’t make you any money. It will totally grow your brand and get you clients” said Jeffrey Zeldman, founder of Happy Cog Studios, in a July .net interview. When reading this statement, a past experience resonated in my mind.
I am a frequent user of iGoogle, a customizable web portal, using it as means of organizing my workday. Over a year ago, I saw an opportunity to enhance the look of iGoogle by creating a custom theme design, one that would provide a visually-relaxing user-experience and enable a smooth transition through a stressful workday. So my theme Phantasea was born. I continued experimentation and created Phantasea Renewal, an upgrade from my previous theme, and put many uncompensated hours into theme creation.