The Impact of Creative Ads on Climate Change
Published on October 15, 2009 / News

Today is Blog Action Day, an annual event uniting bloggers throughout the world in posting about the same issue on the same day. The issue of this year’s event is Climate Change.
I recently came across a creative ad campaign produced by the World Wide Fund for Nature (WWF). Their ads depict likable animals, in disastrous conditions caused by human activity, and push a clear message: help stop global warming. But is it safe to assume that simply acting on this message will save the planet from a global climate crises, or do these ads erroneously target human activity as the root cause of climate change?
